First, I would like to thank Gail Siminovsky, Executive Director, Academy of Laser Dentistry for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to...
Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this post, we are going to discuss why discounts are not necessarily bad and the proper way you should use them. To...
Pivot. If you’re like me, and you were sure to never miss an episode of Friends in the late 90’s, the word, “Pivot!” may conjure up the image of Ross and the gang attempting to move a large couch up a set of New York City apartment stairs. A daunting task. Fast...
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