Marketing often gets a bad rap. Most people would say marketing is the act of promoting products or services with an endgame of closing the sale. But the truth is, good marketing is about so much more than a singular transaction. It’s about building and maintaining...
Last month, Affinity Strategies’ CEO, Liz Schumacher, was a guest on the Healing Together podcast in an episode entitled, “Befriending the Doc: How to Create a Rewarding Reciprocal Relationship with your Doctor.” The last month of the year is often a time to take...
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