The 100 Book Challenge

The 100 Book Challenge

Is your career exactly where you want it to be? Have you achieved all of your professional goals? While I’m pleased with the personal progress, I’ve made towards achieving my full potential, I know I still have a long way to go. Which is why, when I learned in a...
Don’t Lead with Lower Prices

Don’t Lead with Lower Prices

Have you ever seen an ad that says, “New Low Price”? What effect did that have on you?  Did it make you want to purchase the item?  Or did it make you question why the price was lowered? In this article, we’re going to talk about the psychology of how...