First, I would like to thank Gail Siminovsky, Executive Director, Academy of Laser Dentistry for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to...
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
Like most of us I have been trying to connect with as many people as I can and listen and learn from as many association professionals as possible. One common question I keep hearing is around the decision to market or not to market; one area that is getting a lot of...
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