At Affinity Strategies, one of our six core values is collaboration. This not only holds true for our staff at the company, but also with the relationship between our clients and industry partners. Since this relationship is essential for the success year after year,...
In her time with Affinity Strategies, Maureen Sollenberger, account manager, has found a passion for making a difference in the healthcare field. While she decided the path of nurse or doctor wasn’t for her, she knew she still wanted to help others in some way....
For several years, Affinity Strategies has provided support to the American Society of Neurophysical Monitoring (ASNM) as their association management company.The American Society of Neurophysiological Monitoring was founded in 1990 to serve the emerging field of...
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s the question that we’re going to tackle in this article. For most associations, their number one pricing strategy is to analyze their...
“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...
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