Do My Competitors Matter?

Do My Competitors Matter?

“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s the question that we’re going to tackle in this article. For most associations, their number one pricing strategy is to analyze their...
Does Engagement Equal Value?

Does Engagement Equal Value?

“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...