The Purpose of Pricing

The Purpose of Pricing

When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
How to Create Brand Inclusion Using Video

How to Create Brand Inclusion Using Video

Video is an excellent medium for promoting brand inclusion. It gives you the opportunity to represent a diverse selection of employees and customers who can speak in favor of your company, products, or services.Through video, you have the opportunity to highlight...
Does Engagement Equal Value?

Does Engagement Equal Value?

“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...
Using Video to Market to Millennials

Using Video to Market to Millennials

Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Launching a Journal Club for Medical Professionals

Launching a Journal Club for Medical Professionals

Last fall, one of Affinity Strategies’ clients, the American College of Medical Quality (ACMQ) launched their monthly Quality Improvement Journal Club. ACMQ’s Student, Resident, and Fellows (SRF) section created and launched the journal club, which highlights current...