Over the last year and a half, I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often...
As association management professionals, we know that branding our organizations is important, but what about your personal brand? What is personal branding? We defined personal branding as how you market and differentiate yourself to others. It’s the unique...
Last year, a diverse group of 13 volunteer leaders of the Construction Specification Institute were finalizing plans to travel to Chicago in early March for a 1.5-day retreat, re-imagining the structure and purpose of their components and the value of the...
As leaders, it’s all too easy to underestimate the value and impact of recognition as a key tool for engagement, too easy to speed through recognition with a simple “good work” or “great job,” creating the minimal check off the list for recognizing work well done....
With any technology, there are early adopters, late adopters, and non-adopters. Marketing guru, Seth Godin, calls early adopters the fringe, a tiny group of people who engage with the new, the different, or the risky idea. Eventually, if the concept is powerful...
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