Affinity Strategies recently began compiling important organizational metrics and presenting them to our client’s boards/executive committees on monthly dashboards. The purpose of doing this was twofold: To increase the flow of communication and information presented...
Even in the best of times, executing an effective marketing campaign isn’t easy. From research, to content development, to reporting and analytics, each component must be measured with multiple stakeholders and constituents in mind. Now, with the COVID-19 pandemic and...
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