What is your position with Outthinker? I’m the founder of Outthinker. We started in 2004 as a traditional consulting firm but soon realized that we needed to approach things differently. We changed the name in 2010, and started talking about outthinking, a term for...
When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
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