We sit poised for an amazing confluence of technology and health care. Technology, in particular, information technology, has helped us make significant advances in care coordination, virtual care and remote patient monitoring. It has also enhanced technical support...
As a longtime colleague and friend of Affinity Strategies CEO, Liz Schumacher, I was delighted to be invited to contribute to the Affinity blog and for the opportunity to tell you a bit about our work at the Patient-Centered Outcomes Research Institute (PCORI). PCORI...
Content overload is real. I am the type of person that has always loved to do research. More. More. More. Just one more article, book, or blog. The problem with research is the infinite number of resources available. When we build “knowledge banks,” we...
Even in the best of times, executing an effective marketing campaign isn’t easy. From research, to content development, to reporting and analytics, each component must be measured with multiple stakeholders and constituents in mind. Now, with the COVID-19 pandemic and...
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