At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few...
The global pandemic has forced industries across the globe to pivot and evolve to adapt to the “next normal.” However challenging and uncomfortable, these necessary changes create room for opportunity—and one exciting opportunity is participating in trade shows –...
Even in the best of times, executing an effective marketing campaign isn’t easy. From research, to content development, to reporting and analytics, each component must be measured with multiple stakeholders and constituents in mind. Now, with the COVID-19 pandemic and...
In our increasingly connected world, it’s easier than ever before for your current members and prospects to learn about your association, the programs you offer, and the value you provide. But, access to information itself doesn’t always translate into more new...
“Everywhere you want to be” may be the tagline for Visa, but it also represents the desired goal of association communications and associations at large. While associations may represent groups, who share a common purpose, interest, or mission, that doesn’t mean all...
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