How did you first become interested in the healthcare field? My path to health care was indirect and unplanned, which I think is uncommon for most people in the healthcare field but relatively common for the people in the field of intraoperative neuromonitoring...
When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
Identifying the issues that are important to your members and developing related policy positions are key components of any membership association. Associations represent their members’ needs and advocate for policies that support and address the issues that keep...
In our increasingly connected world, it’s easier than ever before for your current members and prospects to learn about your association, the programs you offer, and the value you provide. But, access to information itself doesn’t always translate into more new...
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