The Purpose of Pricing

The Purpose of Pricing

When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
It Might Be the Right Time to Do Strategy If…

It Might Be the Right Time to Do Strategy If…

In recent weeks a number of clients have approached me asking if “now” is the right time to take a look at their strategy. While strategic practices should be incorporated into everyday routine, a targeted initiative of strategic visioning and planning is not an...