Many patients want their voice heard, and The Global Tracheostomy Collaborative is making sure that happens. Its membership not only includes specialists in the field, but also patients and their families who are experiencing life after tracheostomy. They serve as a...
One of the most surprising conversations I had while working in industry came when a colleague of mine in the regulatory department called to get my input on the value of patient engagement to the company. He was drafting a response to FDA’s proposed...
Video marketing is one of the biggest rising trends in this industry, with as many as one out of every eight people looking for information about health, hospitals, and health insurance using online video to help their search. People retain as much as 95 percent of a...
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