As association management professionals, we know that branding our organizations is important, but what about your personal brand? What is personal branding? We defined personal branding as how you market and differentiate yourself to others. It’s the unique...
Tom Hanks is one of Hollywood’s most successful actors and has collected many accolades, including a Presidential Medal of Freedom from President Barack Obama. Pop icon Lady Gaga is considered one of the best-selling music artists and has accumulated scores of...
Marketing often gets a bad rap. Most people would say marketing is the act of promoting products or services with an endgame of closing the sale. But the truth is, good marketing is about so much more than a singular transaction. It’s about building and maintaining...
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