Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Zoom fatigue – articles on this growing trend seem as ubiquitous as webinars on how to use the platform. While there are varied views on how reentry will look like as our associations once again hold in-person meetings, we will continue to provide opportunities for...
Last year, a diverse group of 13 volunteer leaders of the Construction Specification Institute were finalizing plans to travel to Chicago in early March for a 1.5-day retreat, re-imagining the structure and purpose of their components and the value of the...
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