As a longtime colleague and friend of Affinity Strategies CEO, Liz Schumacher, I was delighted to be invited to contribute to the Affinity blog and for the opportunity to tell you a bit about our work at the Patient-Centered Outcomes Research Institute (PCORI). PCORI...
While public speaking may not have the dubious distinction of being the most common fear, it still ranked highly enough on Chapman University’s annual “Survey of American Fears” to beat out kidnapping, zombies and even the prospect of an apocalypse. However, unlike...
Even in the best of times, executing an effective marketing campaign isn’t easy. From research, to content development, to reporting and analytics, each component must be measured with multiple stakeholders and constituents in mind. Now, with the COVID-19 pandemic and...
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