If I can make one prediction for the coming decade, it would be that the next association C-suite leader should be the Chief Value Officer. What is a Chief Value Officer? A Chief Value Officer is someone who is specialized in value and pricing and can maintain...
“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...
Have you ever seen an ad that says, “New Low Price”? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered? In this article, we’re going to talk about the psychology of how...
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few...
This post came from an article originally published in ASAE’s Association’s Now. Check it out to consider how YOU can copy what we did. Members of the Professional Pricing Society (PPS) would all say the same thing every time they got together for an event: They...
Recent Comments