What is your position with Outthinker? I’m the founder of Outthinker. We started in 2004 as a traditional consulting firm but soon realized that we needed to approach things differently. We changed the name in 2010, and started talking about outthinking, a term for...
Did you know that it takes 10 minutes for a disinfectant wipe to be effective in killing germs? I know this because my rep for a competitive product told me this. She wanted me to switch because her product cleans immediately—no waiting time. Is that what I...
As association management professionals, we know that branding our organizations is important, but what about your personal brand? What is personal branding? We defined personal branding as how you market and differentiate yourself to others. It’s the unique...
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