As a longtime colleague and friend of Affinity Strategies CEO, Liz Schumacher, I was delighted to be invited to contribute to the Affinity blog and for the opportunity to tell you a bit about our work at the Patient-Centered Outcomes Research Institute (PCORI). PCORI...
By Kendall Getzinger, Corrine Marconi, and Stephanie Miller Over the last couple of years, the idea of anti-racism has gotten a lot of attention in the United States and around the world. The term itself has roots in decades of civil rights work by Black Americans and...
Video is an excellent medium for promoting brand inclusion. It gives you the opportunity to represent a diverse selection of employees and customers who can speak in favor of your company, products, or services.Through video, you have the opportunity to highlight...
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few...
Content overload is real. I am the type of person that has always loved to do research. More. More. More. Just one more article, book, or blog. The problem with research is the infinite number of resources available. When we build “knowledge banks,” we...
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