Video marketing is one of the biggest rising trends in this industry, with as many as one out of every eight people looking for information about health, hospitals, and health insurance using online video to help their search. People retain as much as 95 percent of a...
Associations all around the country need to build, maintain, and sustain intense marketing campaigns. New members must come in to replace those who drop away. And with growth comes more power and more influence. Traditional marketing campaigns involve things like...
Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Just as looking in the mirror reflects your physical appearance; your digital image reflects your personal brand. The manner in which you appear online, whether via video, social media presence, or even Slack message is telling a story about who you are and how you’re...
When is the last time you met someone in either a professional or personal setting and thought, “Looks like I’m completely neutral on Sandra. I have formulated zero opinions on her personality, mannerisms and communication style.” Well, the answer for all of us is a...
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