The Purpose of Pricing

The Purpose of Pricing

When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
The Affinity Strategies Story

The Affinity Strategies Story

Affinity Strategies was born from a passion for healthcare advocacy. We are committed to representing healthcare clients—nonprofit professional healthcare associations, patient organizations, and healthcare stakeholders. As the founder and CEO of Affinity Strategies,...
Disinfectant Wipes and Business Solutions

Disinfectant Wipes and Business Solutions

Did you know that it takes 10 minutes for a disinfectant wipe to be effective in killing germs? I know this because my rep for a competitive product told me this. She wanted me to switch because her product cleans immediately—no waiting time. Is that what I...