What is your position with Outthinker? I’m the founder of Outthinker. We started in 2004 as a traditional consulting firm but soon realized that we needed to approach things differently. We changed the name in 2010, and started talking about outthinking, a term for...
At Affinity Strategies, one of our six core values is collaboration. This not only holds true for our staff at the company, but also with the relationship between our clients and industry partners. Since this relationship is essential for the success year after year,...
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s the question that we’re going to tackle in this article. For most associations, their number one pricing strategy is to analyze their...
Have you ever seen an ad that says, “New Low Price”? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered? In this article, we’re going to talk about the psychology of how...
Business men hopping from one chess figure to an other. Compete, challenge, winning and professional growth idea. Business concept illustration. How do you strategically approach a crisis and shift from an immediate-needs perspective to reflective, long-term thinking?...
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