“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...
Identifying the issues that are important to your members and developing related policy positions are key components of any membership association. Associations represent their members’ needs and advocate for policies that support and address the issues that keep...
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few...
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