Video marketing is one of the biggest rising trends in this industry, with as many as one out of every eight people looking for information about health, hospitals, and health insurance using online video to help their search. People retain as much as 95 percent of a...
Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
With any technology, there are early adopters, late adopters, and non-adopters. Marketing guru, Seth Godin, calls early adopters the fringe, a tiny group of people who engage with the new, the different, or the risky idea. Eventually, if the concept is powerful...
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