Video is an excellent medium for promoting brand inclusion. It gives you the opportunity to represent a diverse selection of employees and customers who can speak in favor of your company, products, or services.Through video, you have the opportunity to highlight...
Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Why should someone join your trade association? Why should a member spend money on an event? Why is an investment in your organization a smart move in a tough economy? It’s crucial for association marketing teams to answer these questions with clarity and...
With any technology, there are early adopters, late adopters, and non-adopters. Marketing guru, Seth Godin, calls early adopters the fringe, a tiny group of people who engage with the new, the different, or the risky idea. Eventually, if the concept is powerful...
In our increasingly connected world, it’s easier than ever before for your current members and prospects to learn about your association, the programs you offer, and the value you provide. But, access to information itself doesn’t always translate into more new...
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