We work with Fortune 500 corporations, associations, targeted issue groups, non-profits, coalitions and other entities seeking audience development and stakeholder engagement. We are a diverse and experienced, well-connected and savvy staff of experts who work as a team with our clients. We are accessible, professional and always on-hand with our services, whether it is a new technology solution, creative strategy, research or policy issue, news and information tool, electronic communication, “overnight” campaign, or an exciting concept enhancing your online presence.


CEO | Elizabeth A. Schumacher, JD

Liz SchumacherElizabeth Schumacher has represented health care clients for 20 years, including international, national and state medical and specialty associations, regional and national academic medical and hospital systems, health insurers, long-term care, and the pharmaceutical industry. Liz has a unique ability to authentically engage strategic stakeholders and build comprehensive alliances and audiences, which is supported by her executive experience managing legislative and public relations, legal affairs, business planning, clinical research and health policy. Prior to Affinity Strategies, Liz was Executive Director of LUGPA, a national urology subspecialty association with over 2400 members. As senior legislative attorney for the American Medical Association, Liz managed nationwide health insurance public policy development and Affordable Care Act rulemaking. While at Pfizer, Liz developed and implemented strategic stakeholder engagement on key issues, including specialty tiers, access to medications, biologics, Medicare. Liz began her career at age 26 at the University of Wisconsin, where she was responsible for the third largest academic medical research budget in the United States. Recent speaking engagements include the American Association of Medical Society Executives, University of Wisconsin Law School, Chicago-Kent Law School, Federal Executives Institute, Ellevate, American Medical Association, Coalition of State Rheumatology Organizations, URO GPO, American Society of Anesthesiologists and International Society of Musculoskeletal Imaging in Rheumatology. Liz is a third generation Badger and received her Law and Bachelors degrees at the University of Wisconsin. Liz enjoys cooking, baking, time with family and friends and walking her Olde English Bulldogge, Brit, in the woods.