How Nimble is Too Nimble?

How Nimble is Too Nimble?

Over the last year and a half, I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often...
Creating Boundaries in a Virtual Space

Creating Boundaries in a Virtual Space

After a year living through a pandemic, many staff continue to work remotely. Without the hustle and bustle of a commute, picking up kids, running errands, or planning happy hours, work and home life seem to mesh into one. You receive emails and calls after your...
Personal Branding: Building the Brand of You

Personal Branding: Building the Brand of You

As association management professionals, we know that branding our organizations is important, but what about your personal brand? What is personal branding? We defined personal branding as how you market and differentiate yourself to others. It’s the unique...