Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Describe your job in a tweet (i.e. up to 280 characters).I have dual roles as Executive Director of 2 healthcare associations and Director of Meetings and Events at Affinity Strategies. I help my clients grow their association and offer their members top notch...
Affinity Strategies was born from a passion for healthcare advocacy. We are committed to representing healthcare clients—nonprofit professional healthcare associations, patient organizations, and healthcare stakeholders. As the founder and CEO of Affinity Strategies,...
One of my favorite parts of my role is working with my customers to achieve their goals using software. As an association geek through and through, nothing brings me more joy than to help my customers save time and boost the value of their events to generate revenue...
Why should someone join your trade association? Why should a member spend money on an event? Why is an investment in your organization a smart move in a tough economy? It’s crucial for association marketing teams to answer these questions with clarity and...
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