Dear Affinity Strategies clients, partners, and association community, We would like to extend our wishes for a safe and peaceful holiday season for each of you. As an organization that focuses on health association strategy and solutions, we have had the privilege of...
While many associations have been forced to shut their physical doors, they are focused on finding the key to unlock new avenues of value creation in times of crisis. Associations must straddle the line between continuing business operations and being sensitive to the...
With any technology, there are early adopters, late adopters, and non-adopters. Marketing guru, Seth Godin, calls early adopters the fringe, a tiny group of people who engage with the new, the different, or the risky idea. Eventually, if the concept is powerful...
In our increasingly connected world, it’s easier than ever before for your current members and prospects to learn about your association, the programs you offer, and the value you provide. But, access to information itself doesn’t always translate into more new...
Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable. Does that mean we should be creating resources? Curating resources? Both? I recently came across an association that was struggling with this...
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