At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few...
This post came from an article originally published in ASAE’s Association’s Now. Check it out to consider how YOU can copy what we did. Members of the Professional Pricing Society (PPS) would all say the same thing every time they got together for an event: They...
Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would...
Discounting is something that we love to talk about in the hopes that we will drive additional sales, but will it drive additional profitability? In this post, we are going to discuss why discounts are not necessarily bad and the proper way you should use them. To...
Are you struggling with how to price your upcoming virtual event? If so, then this post is for you. With the new model of virtual events, many organizations are struggling with how to price their virtual events in comparison to their in-person events. You might...
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