As the COVID-19 pandemic ravaged the world, no one area of business was immune, including the association industry. A radical change in interacting with members, immediate shifts on in-person events and travel, the fear of membership loss due to the economy and the...
Like most of us I have been trying to connect with as many people as I can and listen and learn from as many association professionals as possible. One common question I keep hearing is around the decision to market or not to market; one area that is getting a lot of...
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