“Does engagement equal value?” Not necessarily – and we’re going to talk about this in our latest article below. This article is inspired by a recent conversation we had in Association Chat’s online Facebook group. When we ask an association how they measure the...
A key tenant of a healthy organization is a system of regular programmatic evaluation to determine which efforts are bringing return, which need to be sunset, and where programmatic invention/investment is needed. In this moment of daily shift, in order to survive and...
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