No Need to Miss Your Badge Ribbon

No Need to Miss Your Badge Ribbon

A quick, simple digital networking idea: Let’s be honest – members find ribbons to be the exciting part of their name badge. If they are a volunteer, it shows where they are giving of themselves to the organization. A ribbon can be how they demonstrate their loyalty...
Don’t Lead with Lower Prices

Don’t Lead with Lower Prices

Have you ever seen an ad that says, “New Low Price”? What effect did that have on you?  Did it make you want to purchase the item?  Or did it make you question why the price was lowered? In this article, we’re going to talk about the psychology of how...
How Nimble is Too Nimble?

How Nimble is Too Nimble?

Over the last year and a half, I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often...
2021 Membership Predictions

2021 Membership Predictions

For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is almost over and many of those initial challenges are behind us it is time to focus on 2021 and what that might look...