Video is an excellent medium for promoting brand inclusion. It gives you the opportunity to represent a diverse selection of employees and customers who can speak in favor of your company, products, or services.Through video, you have the opportunity to highlight...
Video marketing is one of the biggest rising trends in this industry, with as many as one out of every eight people looking for information about health, hospitals, and health insurance using online video to help their search. People retain as much as 95 percent of a...
Associations all around the country need to build, maintain, and sustain intense marketing campaigns. New members must come in to replace those who drop away. And with growth comes more power and more influence. Traditional marketing campaigns involve things like...
Using video to market to millennials is your opportunity to set your product or service apart. As the largest generation in the U.S., millennials are the target audience for many products and services. But this group can be tricky to market to, as their tendencies and...
Why should someone join your trade association? Why should a member spend money on an event? Why is an investment in your organization a smart move in a tough economy? It’s crucial for association marketing teams to answer these questions with clarity and...
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