Associations all around the country need to build, maintain, and sustain intense marketing campaigns. New members must come in to replace those who drop away. And with growth comes more power and more influence. Traditional marketing campaigns involve things like...
One of my favorite parts of my role is working with my customers to achieve their goals using software. As an association geek through and through, nothing brings me more joy than to help my customers save time and boost the value of their events to generate revenue...
Why should someone join your trade association? Why should a member spend money on an event? Why is an investment in your organization a smart move in a tough economy? It’s crucial for association marketing teams to answer these questions with clarity and...
What is Content?Yesterday I planned to buy a beginner fish tank for my daughter. I knew I had to do some research before making a purchase. Monday night, we watched a few videos on YouTube about the best fish to buy for beginners. Yesterday morning I decided to figure...
Affinity Strategies is pleased to share the latest blog in our three-part public speaking series. While Part One addressed overcoming public speaking fears, we’ll now focus on how you can personalize your message and delivery style for your audience. Here are our...
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