The Purpose of Pricing

The Purpose of Pricing

When it comes to value in pricing, it is not about greed.Many associations think that if they discuss pricing, their members will see them as greedy, especially because we are nonprofit organizations. The reality is that our pricing is directly related to our...
Here’s a Big Idea: Innovation Can be Small

Here’s a Big Idea: Innovation Can be Small

Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would...