Affinity Strategies

Meet the Affinity Team: Elizabeth Schumacher

Amy Thomasson
September 30, 2021

Describe your job in a tweet (i.e. up to 280 characters).
Founder of Affinity Strategies. Creative and innovative driver. Cheerleader. 

What was your favorite subject in school and why did you enjoy it?
English. I love reading, writing and thinking. I also loved all of my art classes, specifically oil painting and photography.

What three words would friends use to describe you?
Resilient, thoughtful, and crazy

What is your proudest accomplishment?
Thriving in life despite lifelong medical challenges.

Aside from necessities, what is one thing could you not go a day without?
Fizzy water. Preferably LaCroix Grapefruit.

What was the last book you read and why did you enjoy (or not enjoy) it?
The Forever Transaction by Robbie Kellman Baxter. The book describes how to build a compelling subscription business model. I’m also currently reading Martha Stewart’s original gardening book from 1991.

Who is your biggest influence and why?
My father. He is my biggest influence because he taught me how to do so many things and has always been my rock. He is a retired hospital administrator – I followed in his footsteps! He taught me the importance of humility, kindness, independence, and to trust in God. My most practical life skills also come from his teaching, including how to bake, cook, clean, and the importance of being a well-rounded person – reading, staying curious, traveling and the importance of having hobbies.

What song or album could you listen to on repeat?
There is not one song. Songs and artists on replay include Led Zeppelin, The Rolling Stones, LCD Soundsystem, Steel Pulse, Tom Petty, David Bowie, Booker T and the MGs, Courtney Barnett, Broken Social Scene, Irish pub music, classic jazz (Miles Davis, Count Basie, Nina Simone.) Lately My Morning Jacket’s “Feel You” has been on repeat as has the Beastie Boy’s “Paul’s Boutique.”

What is something that you’ve always wanted to do but haven’t?
Safari in Tanzania. See the Pyramids. Travel on a train through India. Receive a chef diploma from Cordon Bleu in Paris.

What is the best piece of advice you’ve ever been given?
Listen to your intuition and be authentic.